Hello there.
I’m Loty Ray. Design director & art director.

Hello there.
I’m Loty Ray.
Design director
& art director.

CURRENTLY available for freelance & perm opportunities

I’m a design leader and art director from Essex with 13 years of experience in the advertising industry, building brands and 360° campaigns. As a conceptual designer and maker, I enjoy bridging the gap between big ideas and practical production. My strength lies in solving complex problems through a resourceful lens. For the past 4 years i've been leading the design team at Atomic London for clients including Greater Anglia, Hamptons, and Viking, drawing on my extensive experience collaborating with creatives, production partners, and photographers.

Before joining Atomic, I spent my time as Deputy Head of Design at The&Partnership. There, I led design across a broad range of major UK brands including Argos, NatWest, Lexus, British Gas and TalkTalk, delivering everything from high-volume integrated campaigns to brand guidelines. My work on projects for RNIB, Find my Past, and Argos has been recognized with multiple industry awards.

I’m incredibly inspired by the events industry, costume, music and art and outside of the agency world my spare time has been spent running my own bespoke headdress business - Headspace Headdresses. This involves everything from art directing shoots and hand-stitching the headdresses to building sets, marketing the brand, and occasionally working on our festival stall.

Services

Art direction

Branding

Design

Adobe suite

Retouching 

Presentation & deck design

Artworking 

Toolkits

Brand guidelines

Presenting

Stills shoots

Pitches

Art direction

Branding

Design

Adobe suite

Retouching 

Presentation design

Artworking 

Toolkits

Brand guidelines

Presenting

Stills shoots

Pitches

Clients

VIKING

UBER BOAT

GREATER ANGLIA

STANSTED EXPRESS

SIPSMITH

LADBROKES

HAMPTONS

ELGATO

PAPA JOHNS

HEYCAR

RNIB

GLO

GODIVA

EMR

YEASTIE BOYS

TALKTALK

ID MOBILE

BRITISH GAS

WELLA

CENTRICA

PETS AT HOME

Awards

RNIB - Packcessible
Experimental -Best Event for Positive Change (single) - GOLD
Experimental-Best Event Innovation - GOLD
Experimental-Best use of Ambient/Guerilla (single)- GOLD
Direct -Best Direct Campaign (single) - SILVER
Media - Best Use of Events & Stunts (single) - SILVER
Charity & Public Service - Best Charity/Public Service Direct Campaign (campaign) - GOLD

RNIB - Design For Everyone Pregnancy Test
Cannes Lions - Bronze Glass - Glass lion for change
Cannes Lions - Shortlist - PR - Breakthrough on a budget
Cannes Lions - Shortlist - Communication Design
D&AD - Wooden Pencil - Product Design
Creative Review Annual 2021 - Winner
Creative Circle - Gold - Best Design for Positive Change
Creative Circle - Gold - Best Uncategorised Idea
Creative Circle - Gold - Best Low budget Idea
Creative Circle - Silver - Best Creative Campaign for Positive Change
 Bronze - Clios - Product Design
Shortlist - Clios - Product Innovation
Shortlist (TBC) - One Show - IP & Products
Shortlist (TBC) - One Show - Integrated PR Campaign
Nomination - Index Award

Argos - Book of Dreams social & website
Silver - Creative circle - Best digital activation (single)
Silver - Creative circle - Best digital led campaign
Silver - Creative circle - Best social media campaign
Bronze - Creative circle - Best conceptual idea (single)

TalkTalk - Protect and Survive
Creative Circle nomination

Fedrigoni
YCN commendation

Find my Past - Guildford postcard
D&AD wooden pencil
Creative Circle nomination
Webby award nomination

Awards

RNIB - Packcessible
Experimental -Best Event for Positive Change (single) - GOLD
Experimental-Best Event Innovation - GOLD
Experimental-Best use of Ambient/Guerilla (single)- GOLD
Direct -Best Direct Campaign (single) - SILVER
Media - Best Use of Events & Stunts (single) - SILVER
Charity & Public Service - Best Charity/Public Service Direct Campaign (campaign) - GOLD

RNIB - Design For Everyone Pregnancy Test
Cannes Lions - Bronze Glass - Glass lion for change
Cannes Lions - Shortlist - PR - Breakthrough on a budget
Cannes Lions - Shortlist - Communication Design
D&AD - Wooden Pencil - Product Design
Creative Review Annual 2021 - Winner
Creative Circle - Gold - Best Design for Positive Change
Creative Circle - Gold - Best Uncategorised Idea
Creative Circle - Gold - Best Low budget Idea
Creative Circle - Silver - Best Creative Campaign for Positive Change
 Bronze - Clios - Product Design
Shortlist - Clios - Product Innovation
Shortlist (TBC) - One Show - IP & Products
Shortlist (TBC) - One Show - Integrated PR Campaign
Nomination - Index Award

RNIB - Packcessible
Experimental -Best Event for Positive Change (single) - GOLD
Experimental-Best Event Innovation - GOLD
Experimental-Best use of Ambient/Guerilla (single)- GOLD
Direct -Best Direct Campaign (single) - SILVER
Media - Best Use of Events & Stunts (single) - SILVER
Charity & Public Service - Best Charity/Public Service Direct Campaign (campaign) - GOLD

RNIB - Design For Everyone Pregnancy Test
Cannes Lions - Bronze Glass - Glass lion for change
Cannes Lions - Shortlist - PR - Breakthrough on a budget
Cannes Lions - Shortlist - Communication Design
D&AD - Wooden Pencil - Product Design
Creative Review Annual 2021 - Winner
Creative Circle - Gold - Best Design for Positive Change
Creative Circle - Gold - Best Uncategorised Idea
Creative Circle - Gold - Best Low budget Idea
Creative Circle - Silver - Best Creative Campaign for Positive Change
 Bronze - Clios - Product Design
Shortlist - Clios - Product Innovation
Shortlist (TBC) - One Show - IP & Products
Shortlist (TBC) - One Show - Integrated PR Campaign
Nomination - Index Award

Argos - Book of Dreams social & website
Silver - Creative circle - Best digital activation (single)
Silver - Creative circle - Best digital led campaign
Silver - Creative circle - Best social media campaign
Bronze - Creative circle - Best conceptual idea (single)

TalkTalk - Protect and Survive
Creative Circle nomination

Fedrigoni
YCN commendation

Find my Past - Guildford postcard
D&AD wooden pencil
Creative Circle nomination
Webby award nomination

Argos - Book of Dreams social & website
Silver - Creative circle - Best digital activation (single)
Silver - Creative circle - Best digital led campaign
Silver - Creative circle - Best social media campaign
Bronze - Creative circle - Best conceptual idea (single)


TalkTalk - Protect and Survive
Creative Circle nomination

Fedrigoni
YCN commendation

Find my Past - Guildford postcard
D&AD wooden pencil
Creative Circle nomination
Webby award nomination

Get in touch: lotyray@gmail.com

Get in touch: lotyray@gmail.com