LOTY RAY

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Elgato

Make it effortless

Making creating effortless with the new elgato neo range.

Making creating effortless with the new elgato neo range.

We launched Neo, a range of products designed to take entry level content creators and remote workers’ setups to the next level. Elgato wanted to highlight just how easy to use these products actually are.
This got us thinking. Creating takes effort - your set up, however, shouldn’t have to.

Read more about our campaign with F1 superstars below.

Credits
Agency: Atomic
Design: Loty Ray
Creative Directors: Matt Crump, Gavin McReady

We launched Neo, a range of products designed to take entry level content creators and remote workers’ setups to the next level. Elgato wanted to highlight just how easy to use these products actually are. This got us thinking. Creating takes effort - your set up, however, shouldn’t have to.

Read more about our campaign with F1 superstars below.

Credits
Agency: Atomic
Design: Loty Ray
Creative Directors: Matt Crump, Gavin McReady

Elgato

Create Greatness

Partnering with F1 icon and top
creators to amplify your creativity with Elgato.

Partnering with F1 icon and top
creators to amplify your creativity
with Elgato.

Partnering with F1 icon and top creators
to amplify your creativity
with Elgato.

If you ask any content creator if they’ve been told to ‘get a real job’, the answer will be a resounding ‘yes’. We harnessed this attitude and launched Elgato’s first-ever campaign, featuring Team Quadrant, led by F1’s Lando Norris, as well as the incredible Djari, Mr Greggles and The Nerd Council.

Credits
Agency: Atomic
Head of design: Loty Ray
ECD: Katy Sumption
Creatives Matt Crump, Gavin McReady
Photography: Alma Rozaz

LOTY RAY

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Get in touch: lotyray@gmail.com

Get in touch: lotyray@gmail.com