Bypassing global travel bans to execute a precision dance shoot across the Atlantic

We partnered with Kansas-based directors & photographers The Wade Brothers to sync a robotic camera rig with a high-fashion style film vision. This remote-access production allowed us to direct the fluidity of movement from 4,000 miles away, capturing the launch of glo’s new range of smoking alternatives for the Japanese market.
In collaboration with illustration agency Shotopop, we developed a suite of CGI flavor components and a flexible toolkit of assets to promote the new Japanese-inspired range.
The resulting campaign spans a full spectrum of ATL print, social, and digital assets, engineered for seamless adaptation across all formats and channels.

Credits
Agency: The&Partnership
Creative Director: Alison Scorgie
Creative: Ludo Thomas
Producer: Emma Modler
Retouching: Richard Palmer
Account director: Tim Dixon
Photographer: The Wade Brothers
CGI & Illustration: Shotopop

We partnered with Kansas-based directors & photographers The Wade Brothers to sync a robotic camera rig with a high-fashion style film vision. This remote-access production allowed us to direct the fluidity of movement from 4,000 miles away, capturing the launch of glo’s new range of smoking alternatives for the Japanese market.
In collaboration with illustration agency Shotopop, we developed a suite of CGI flavour
components and a flexible toolkit of assets to promote the new Japanese-inspired range.
The resulting campaign spans a full spectrum of ATL print, social, and digital assets,
engineered for seamless adaptation across all formats and channels.

Get in touch: lotyray@gmail.com