Over a two-year tenure, I served as the design lead for Godiva, overseeing the visual evolution of the brand across three major global campaigns. From above the line print to immersive digital ecosystems, I translated high-level creative concepts into impactful and unique executions, working alongside a talented team of creatives, photographers and CGI artists. Beyond campaign delivery, I authored the global brand guidelines and the definitive brand book, ensuring a unified visual language across every touchpoint. The campaign was executed across multiple markets across ALT, digital and shopper experiences, of which I oversaw the roll out and acted as brand guardian. 

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Credits
Agency: CHI & Partners
ECD: Micky Tudor


CD: Laura Rodgers


Head OF Art: Marc Donaldson


Creatives: Sarah Levitt, William Cottam
Head of Art Buying: Emma Modler
Photographers: Rankin & Sue Atkinson
Retouching: Rankin Photography, Charlie Townsend, Rob Swainson
Business Director: Charmaine Murray
Account Manager: Lucy Almond