Greater Anglia
Various campaigns
From high-profile regional campaigns, to a new set of internal brand guidelines to always on work, I’ve spent the last four years evolving the Greater Anglia visual identity. It’s a mix of big-budget creative and the essential, day-to-day design systems that keep a major rail network moving.
Details of some of our individual projects can be found below.
Credits
Agency: Atomic London
Role: Head of Design & designer
Design: Ollie Catton, Usamah Qaiser
ECD: Katy Sumption / John Cherry
Creatives: Mile Bingham, Aoife & Lina
Producer: Alex Coxhill
CGI & Retouching: Rich Green, Murray Brothers, Illusion CGI, Ever&Anon
Photography: Jason…
glo Origins Credits
Agency: The&Partnership
Creative Director: Alison Scorgie
Creative: Ludo Thomas
Producer: Emma Modler
Retouching: Richard Palmer
Account director: Tim Dixon
Photographer: The Wade Brothers
CGI & Illustration: Shotopop
Greater Anglia
Design system
Throughout my time working on Greater Anglia I have refreshed the master brand guidelines, moving them on to allow for greater creative flexibility without losing consistency across the brand’s building blocks. Following the success of this project, I was briefed to develop a set of internal guidelines for the team at Greater Anglia. They needed something fresh and exciting to cut through internally, as well as new assets to reflect their new identity. We developed a suite of new brand Hare assets, which not only work flexibly for the internal teams, but allows Greater Anglia to be mindful of cost.
Greater Anglia
Always on projects
glo Origins Credits
Agency: The&Partnership
Creative Director: Alison Scorgie
Creative: Ludo Thomas
Producer: Emma Modler
Retouching: Richard Palmer
Account director: Tim Dixon
Photographer: The Wade Brothers
CGI & Illustration: Shotopop
Throughout the year, I balance a range of ongoing projects for GA. The challenge is keeping the work creatively fresh and exciting while making sure everything stays cohesive across the brand. Alongside our producer, I'm responsible for liaising with our internal, client, and third-party teams to keep design and production moving smoothly. I also work closely with our CGI and retouching teams to ensure brand consistency at every stage, always looking for efficient solutions that work across a range of different touchpoints.