Creating a hard-hitting advent calendar for the Hackney Children & Baby Bank.

Due to the cost of living crisis, the average low income family is set to be £1,683 worse off in the winter of 2023.
So we teamed up with The Hackney Children & Baby Bank to help those who need it most, and created
a luxury advent calendar with a twist. Unlike other luxury calendars on the market, this one is packed full
of the year''s actual must-haves. Because everyday essentials should not be considered a luxury.

I designed and created the box for the advent calendar myself, down to the foil embossing on the label.

Credits
Agency: Atomic
Design and art direction: Loty Ray
Creative Directors: Matt Crump, Gavin McReady
Photographer: Jacob
Director: Andrew Poole