Everyone should have the right to know what they're buying. Yet this isn't the case for 9 in 10 blind and partially sighted people who find it difficult or impossible to access crucial information on packaging.We created a set of bespoke products that brought to life what it feels like to be confronted with inaccessible products and then sent them to business decision makers. And made some pretty tidy print with them too. The results of this campaign allowed the brand to have convorsations with kellogs and have Navilens incorporated into their packaging and received multiple industry awards.

Credits
Agency: The&Partnership London
Design and art direction: Loty Ray, Richard Forder
Retouching: Rob Swainson, Smoke & Mirrors
Photography: Colin Campbell
Photography Assistant: Francesca Turner
Food Styling: Natalie Thomson
Food Styling Assistant: Sian Williams
Art Buyer: Emma Modler
Creative Producer: Tom Loxley