The Tube is hot, loud, and underground. The river is... not. We showed Londoners how to stop commuting like sardines and embrace a more relaxed journey to work. The campaign’s primary goal was to drive downloads for the new app, which introduced live tracking—addressing a major historical bugbear for commuters. The result was a perfectly simple visual execution delivered through large-scale vinyl and OOH applications across Uber Boat by Thames Clippers piers and docks, as well as on-board digital screens and physical collateral.

Credits
Design: Loty Ray, Sam Weston
Creative Directors: Matt Crump & Gavin McReady
Producer: Bel January
CGI: Rob Nagda-Swainson